Are You Afraid of Zillow's New 24 Hour Rule?
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| 1st and foremost .. Don't be afraid of it!! If you're trying to sell your home without an agent (for sale by owner) then this Zillow rule does not apply to you at all. If you're an agent or broker, the good news is that it doesn't have to interfere with your marketing and advertising strategies, especially niche and market dynamic focused advertising like you get on CarProperty.com In a nutshell: If you don't want to have to worry about it, then for now, simply make sure that you put your listings on the MLS first, and then place your advertising out there in all of it's glorious forms, including on CarProperty.com ... PLACE YOUR AD NOW Outside of that Simple Idea to Work with the Rule for Now, let the big companies fight it out in court (which they are already doing with more lawsuits against Zillow on the way) .. and go on with your business as usual, with this slight caveat to process. The truth is that for most real estate professionals, you already rely on the MLS anyway, so to you this is a big "nothing burger". We know that at least 98% of all real estate agents and brokers put their listings in the MLS, so what's the big deal? Just don't let it be an excuse, or another reason to say no to advertising your listings, especially unique and niche properties, like Car Properties! Here are some facts that our Legal Research Team has assembled for you: No - Zillow's Policy Does NOT Restrict Advertising After MLS Compliance - Zillow's Listing Access Standards policy does not prohibit or restrict people and companies from advertising their real estate listings on other platforms after they put their listing into the MLS and it appears on Zillow. What the Policy Actually Controls: - Zillow's policy is strictly about timing and sequence, not about ongoing restrictions. The policy only governs the 24-hour window between when a property is first publicly marketed and when it must appear in the MLS and on Zillow. The Policy's Core Requirement: If a listing is publicly marketed anywhere, it must be submitted to the MLS within one business day (24 hours) - Once in the MLS, it automatically appears on Zillow and other MLS-fed platforms - That's where Zillow's control ends What Remains Fully Allowed After Compliance: Once a listing is properly submitted to the MLS within 24 hours and appears on Zillow, agents and sellers can freely: - Advertise on other real estate platforms, ie. CarProperty.com - Post on social media platforms (Facebook, Instagram, Twitter, etc.) - Create email marketing campaigns and newsletters - Use printed marketing materials and direct mail - Place yard signs and neighborhood signs - Conduct open houses and virtual tours - Market through brokerage websites and proprietary platforms The Policy's Limited Scope: - Zillow's Listing Access Standards specifically state what they do not control: - Builder inventory represented directly by builders - Rental listings - For Sale by Owner (FSBO) properties - Office exclusives with proper seller disclosure - Coming Soon listings properly entered in MLS The Key Distinction The confusion stems from misunderstanding when vs. where the policy applies: ❌ INCORRECT: Zillow restricts where you can advertise after compliance ✅ CORRECT: Zillow only controls the timing of initial MLS submission Once the listing is in the MLS and on Zillow, agents have complete freedom to market the property across any and all platforms, with no interference or restrictions from Zillow's policy. PLACE YOUR AD NOW What Will the Future of This Zillow 24 Hour Policy End Up Being? Don't be afraid, it probably won't last for very long as lawsuits and bailing consumers have already started to take shape! It's truly a desperate move from (albeit) the residential real estate portal giant! They obviously see a wave of newer private networks and marketplaces making major inroads into the listing inventory that shows up on their site. They cannot sell leads to buyers agents if the number of listings goes down. The question is, is that really a true thing and a huge problem, or is their new "24 Hour list or be banned rule" simply a power grab due to their place in the information of residential listings? CarProperty.com thinks it's the later concern at Zillow that is driving this decision and new rule. It's incredibly short sighted and will likely lead to a defection by consumers who view it as bullying them into not being able to make the marketing decisions that they want to make about their properties. In the mean time, while this new rule is in place and while market and legal forces work to unravel and end this rule, you as an agent or broker, should simply not abandon advertising your listings, especially niche advertising, like you get on CarProperty.com! PLACE YOUR AD NOW |
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